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Mktg 3445

ch. 8

QuestionAnswer
geodemography the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically quite small
scanner an electronic device that automatically reads the Universal Product Code imprinted on a product
single-source data data that allow researchers to link together purchase behavior, household characteristics, and advertising exposure at the household level
people meter a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it
geodemography the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically quite small
scanner an electronic device that automatically reads the Universal Product Code imprinted on a product
single-source data data that allow researchers to link together purchase behavior, household characteristics, and advertising exposure at the household level
people meter a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it
Created by: miaagu on 2010-10-20



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