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Mktg 3445
ch. 8
Question | Answer |
---|---|
geodemography | the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically quite small |
scanner | an electronic device that automatically reads the Universal Product Code imprinted on a product |
single-source data | data that allow researchers to link together purchase behavior, household characteristics, and advertising exposure at the household level |
people meter | a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it |
geodemography | the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically quite small |
scanner | an electronic device that automatically reads the Universal Product Code imprinted on a product |
single-source data | data that allow researchers to link together purchase behavior, household characteristics, and advertising exposure at the household level |
people meter | a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it |