Busy. Please wait.
or

Forgot Password?

Don't have an account?  Sign up 
or

taken
show password

why

Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.

By signing up, I agree to StudyStack's Terms of Service and Privacy Policy.


Already a StudyStack user? Log In

Reset Password
Enter the email address associated with your account, and we'll email you a link to reset your password.

Remove ads
Don't know (0)
Know (0)
remaining cards (0)
Save
0:01
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the "Know" box, the DOWN ARROW key to move the card to the "Don't know" box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

"Know" box contains:
Time elapsed:
Retries:
restart all cards




share
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Mktg 3445

ch. 8

QuestionAnswer
geodemography the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically quite small
scanner an electronic device that automatically reads the Universal Product Code imprinted on a product
single-source data data that allow researchers to link together purchase behavior, household characteristics, and advertising exposure at the household level
people meter a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it
geodemography the availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are typically quite small
scanner an electronic device that automatically reads the Universal Product Code imprinted on a product
single-source data data that allow researchers to link together purchase behavior, household characteristics, and advertising exposure at the household level
people meter a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it
Created by: miaagu