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Mktg3350 chapter 4&5

Vocab

QuestionAnswer
Primary Data Data originated by the researcher for the specific purpose of addressing the research problem
Secondary Data Data collected for some purpose other than the problem at hand
Internal Data Data available within the organization for which the research is being conducted
External Data Data that originate external to the organization
Data Warehouse A centralized database that consolidates company-wide data from a variety of operational systems
psycongraphics quantified psychological profiles of individuals
Data Mining Technique involving the use of powerful computers and other software to analyze large databases in order to discover hidden patterns in the data
Customer Relationship management system a dcesion support system that is used for managing the interactions between an organization and its customers
Database Marketing the practice of using CRM databases to develop relationships and highly targeted marketing efforts with individuals and customer groups
Online Databases databases stored in computers that require a telecommunications network to access
Internet Databases A specific type of online database comprising information sources available on the www
offline database databases that are available on diskette or cdrom
Bibliographic databases databases composed of citations to articles in journals, magazines, newspapers, marketing research, ect. Often provide summaries or abstracts of the material sited
numeric databases databases that contain numerical and statistical information
Full-text databases databases containing the complete text of secondary source documents comprising the database
Primary Data Data originated by the researcher for the specific purpose of addressing the research problem
Secondary Data Data collected for some purpose other than the problem at hand
Internal Data Data available within the organization for which the research is being conducted
External Data Data that originate external to the organization
Data Warehouse A centralized database that consolidates company-wide data from a variety of operational systems
psycongraphics quantified psychological profiles of individuals
Data Mining Technique involving the use of powerful computers and other software to analyze large databases in order to discover hidden patterns in the data
Customer Relationship management system a dcesion support system that is used for managing the interactions between an organization and its customers
Database Marketing the practice of using CRM databases to develop relationships and highly targeted marketing efforts with individuals and customer groups
Online Databases databases stored in computers that require a telecommunications network to access
Internet Databases A specific type of online database comprising information sources available on the www
offline database databases that are available on diskette or cdrom
Bibliographic databases databases composed of citations to articles in journals, magazines, newspapers, marketing research, ect. Often provide summaries or abstracts of the material sited
numeric databases databases that contain numerical and statistical information
Full-text databases databases containing the complete text of secondary source documents comprising the database
Primary Data Data originated by the researcher for the specific purpose of addressing the research problem
Secondary Data Data collected for some purpose other than the problem at hand
Internal Data Data available within the organization for which the research is being conducted
External Data Data that originate external to the organization
Data Warehouse A centralized database that consolidates company-wide data from a variety of operational systems
psycongraphics quantified psychological profiles of individuals
Data Mining Technique involving the use of powerful computers and other software to analyze large databases in order to discover hidden patterns in the data
Customer Relationship management system a dcesion support system that is used for managing the interactions between an organization and its customers
Database Marketing the practice of using CRM databases to develop relationships and highly targeted marketing efforts with individuals and customer groups
Online Databases databases stored in computers that require a telecommunications network to access
Internet Databases A specific type of online database comprising information sources available on the www
offline database databases that are available on diskette or cdrom
Bibliographic databases databases composed of citations to articles in journals, magazines, newspapers, marketing research, ect. Often provide summaries or abstracts of the material sited
numeric databases databases that contain numerical and statistical information
Full-text databases databases containing the complete text of secondary source documents comprising the database
Directory Databases Databases providing information on individuals organizations and services
Special-puropos databases Databases that contain information of a specific nature for example, data on a specialized industry
Geo-demographic Coding incolves merging internal customer data with external geographic, demographic, and lifesyle data on the same customers
Geo-visual Databases Databases created by combing internal customer databases with geographic data, as from the U.S. Census Bureau, and making use of appropriate computer mapping software
Computer Mapping Maps that solve marketing problems are calle thematic maps. They combine geography with demographic information and a company's sales data or other propriety information and are generated by a computer
Periodic surveys Surveys that collect data on the same set of variables at regular intervals, each time sampling from a new group of respondents
panel surveys surveys that measure the same group of respondents overtime, but not necessarily on the same variables
Shared Surveys surveys developed and executed for multiple clients, each of whom shares the expenses
psycographics quantified psychological profiles of indiviuals
lifesytle a distinctive pattern of living that is described by the activities they have, and the opinions they hold of themselves and the world around them
Purchase Panels a data-gathering technique in which respondents record their purchases in a diary
Media Panels A data gathering technique that involves samples of respondents whose television viewing behavior is automatically recorded by electronic devices, supplementing the purchase information recorded in a diary
Scanner Data Data obtained by passing merchandise over a laser scanner that reads the UPC code from the packages
volume-tracking data scanner data that provide information on purchases by brand, size, price, and flavor or formulation
scanner Panels scanner data collected from panel members who are issued an ID card that enables their purchases to be linked to their identities
scanner panels with cable tv the combination of a scanner panel with manipulations of the advertising that is being broadcast by cable TV companies
Industry services Secondary data derived from industrial firms and organizational sources and intended for industrial or institutional use
Single-source Data an effort to combine data from different sources by gathering integrated information on household and marketing variables applicable to the same set of respondents
Created by: moses2434
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