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What is Propaganda?

10 major techniques of propaganda

TermDefinition
What is propaganda? Information, especially of a biased or misleading nature, used to promote or publicize a particular point of view.
How many propaganda techniques are used? There are ten major propaganda techniques.
Bandwagon Encouraging people to think or act a certain way because other people are doing it.
Transfer Making a product or idea seem better or worse because it is associated with something that already gives us positive or negative feelings (picturing them together in an ad).
Testimonial A public figure or celebrity endorses a product or brand.
Glittering Generalization Use of vague words or phrases to evoke powerful emotions (without conveying information). Links a person or idea to a positive symbol.
Name Calling Attaching a negative symbol or attribute to the competition to create a negative opinion.
Plain Folks The speaker presents himself as a regular person (“average Joe”) and can understand the audience’s feelings and concerns.
Card Stacking Manipulating information by omitting facts and presenting only the good information about a product, idea, candidate, etc.
Fear Playing on a person’s worst fears; warning that harm or disaster will result if a particular course of action is not followed.
Repetition Repeating a power statement or word to emphasize or bring attention to the word or statement.
Emotional Appeal Appealing to the emotions or feelings of the audience; evoking a strong positive or negative attitude toward a person, group, or idea.
Created by: user-1777488
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