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BPT Part 2

TermDefinition
Management the process of dealing w/ or controlling things/people
Market analysis the activity of gathering information about conditions that affect a market place
Market position the ability to influence consumer perception regarding a brand/product relative to competitors
Marketing the activity/business of promoting and selling products/services, including market research and advertising
Marketing plan the advertising strategy that a business will implement to sell it's product/service
Niche a market segment where certain products and services are in demand
Operations the fact/condition of functioning or being active
Physical resources tangible items that are used in the operation of the business
Product an article/substance that is manufactured/refined for sale
Product development a series of steps that includes the conceptualization, design, development, and marketing of goods/services
Product promotion the process of explaining the value of a product to potential and existing customers to educate, generate interest and spur purchase
Profit obtain a financial advantage/benefit, especially from an investment
Resource a stock/supply of money, materials, staff and other assets that can be drawn on by a person/organization in order to function effectively
Return to Equity the measure of a company's net income divided by it's shareholders' equity
Return on investment A performance measure used to evaluate the efficiency of an investment or compare the efficiency of several investments
Risk management plan the forecasting and evaluation of financial risks together w/ the identification of procedures to avoid/minimize their impact
Royalty a sum of money paid to a patentee for the use of a patent or to an author/composer for each copy of a book sold or for the each public performance of a work
Sales volume the number of units
Created by: deysi.d966
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