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Editorial Terms
| Term | Definition | Use Case |
|---|---|---|
| Routing | Moving material through the content development process | Used for all content. At CPG, managed by Editorial across departments |
| Readback | Reading back word-for-word/image-for-image the formatted material against an original source OR last version to ensure no additional changes were made during revision stage of project . | Examples: PPT routing after initial format, All routing of DCS materials. DOES NOT include proofing, copy editing, styling, check corrections or any other proofing steps, but can be done in combination with them. |
| Check Corrections (Cx) | Checking that changes from a previous round of review were incorporated | All materials routed |
| Egregious Error Read | Minimal or no styling based on direction from Editor who completes and Egregious Error Check List when routing | Example: Ad board on a short timeline where major styling and proofing are not critical or cannot be done within the time frame. |
| Cold Proof | A proofread performed on already formatted materials where an Editor specifies the intensity of the edits | Examples: Speaker deck, CVA or flyer or eblast post-layout |
| Copy Edit | Pre-layout/format of full edit up to the discretion of the editor | Example: Manuscript of content pre-layout, Bios This becomes the “original” for the readback post-layout. Routes only through Copy Services and Editorial at this step. |
| MLR | MLR = med legal review (general term). Process by which materials are reviewed by the client team to ensure medical, legal, and regulatory/compliance (FDA) requirements are met. | Changes CANNOT be made to content post-MLR/PRC approval. Final content MUST match what is approved by the MLR team. PRC/MAC = promotional review committee/Material Approval Committee (examples of client-specific naming for an MLR review). |
| Submission | The file that is submitted to MLR for review and approval | Submission file requirements vary based on client-requirements. This is why Editorial may ask for things that seem weird for a submission file. Example: Submission file for a video for Amgen is a PPT storyboard vs a Word-based digital storyboard. |
| Fact checking | The process of checking content against the source material, typically journal articles, government websites, textbooks | Anything that has content with data |
| Annotating | The process of literally writing down the location in the source file that supports content (related to fact checking, but is NOT fact checking). | Anything that has content with data We have to annotate no matter what, even if MLR is not required in order to perform proper QC functions for fact checking. Clients who require MLR have very specific annotating styles we must follow. |
| Quality Control (QC) | A nebulous term used for many things that generally means due diligence in check material. | QC can apply to pretty much anything Examples: Content QC = Editorial check of all fact checking and annotations performed by senior editor Veeva QC = checking tags and links in Veeva Bio QC = checking bios against the source material (CV, etc) |
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CommunicationPartners
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