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MCF 87 050-23

Exam 1: Communication Framework

QuestionAnswer
Key elements needed for a message to be received, understood and acted upon by the recipient: o Determining the objectives o Choosing the audience o Selecting appropriate channels to reach the audience o Choose/create the content to communicate the message
Thing to remember when looking at your Communication Framework • Does your idea support your commander’s objective / goal? • Who is your audience? • How will you reach that audience?
PRIDE • Problem • Research • Ideate • Develop • Evaluate
P Problem
R Research
I Ideate
D Develop
E Evaluate
Objective for Problem step o Identify the why we are communicating o Identify the desired effect
Traits of good communicators? This is a part of which step in P.R.I.D.E.? o Conduct thorough research o Ask questions o Meets with people o Think critically about the communication RESEARCH!!!
• Brainstorm. Come up with ideas. • Develop a strategy that identifies goals and objectives. • How can you meet your goals and objectives? Ideate
• This is when you will develop your products. • Developing products takes time and pre-planning. Develop (Duh!)
Step 5: Evaluate • Did it meet its goal? • Does it solve the identified problem? • Did it reach the intended audience? • Was it properly focused? • Did you plan properly?
• Use it before starting any project. • Helps you be more strategic about how you will use content you create. • It helps you meet your projects’ goals and objectives. Communication Strategy Worksheet (CSW)
Parts of the CSW • Define problem/message • Audience • Command Message • Story Angle and Focus • Story Development • Social Media Considerations • Keywords
Created by: jtzuetrong
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