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BE 4.03 MK-901

QuestionAnswer
ADVERTISING Any paid form of nonpersonal presentation of ideas, goods, or services
COMPETETIVE ADVANTAGE The edge achieved by businesses that offer something better than their competitors
CUSTOMERS The people that buy goods and services
DURABLE GOODS Tangible items that should last longtime
ECONOMEY The system in which people make and spend their incomes
FEATURE A fact about or a characteristic of a product
GOODS Tangible objects that can be manufactured or produced for resales
MARKETING The activity, set of institution, and processes for creating , communicating, delivering, and exchanging offering that have value for customers, clients. partners, and society at large
MARKETING CONCEPT A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals
NONDURABLE GOODS Tangible items that are consumed within a short time
PERSONAL SELLING The form of promotion that determines client needs and wants and responds through planned personalized communication that influences purchase decisions and enhances future business opportunities
PLANNING The management function of deciding what will be done and how it will be accomplished
PRICING A marketing function that involves determining and adjusting prices to maximize return and meet customer's perceptions of value
PRODUCERS The people who make or provide goods and services
PRODUCT Marketing element referring to what goods, services, or ideas a business will offer its customers
PUBLUCITY Any nonpersonale presentation of ideas
Created by: christopher.f168
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