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A A E Chaps 6-9

A A E Exam 2

TermDefinition
Price Elasticity of Demand % change in consumption in response to % change in prices
Elastic Demand Product or resource whose PED is greater than 1, so that any given percentage change in price leads to LARGER percentage change in Qd
Inelastic Demand Product or resource for which PED is less than 1, so that any given percentage change in price leads to a SMALL percentage change in Qd
Unit Elasticity Demand or supply for which the elasticity coefficient is equal to 1 Percentage change in Qd or Qs is equal to the percentage change in price
Perfectly Inelastic Demand Qd DOESN'T RESPOND to a change in price Product or resource demand in which price can be of any amount at a particular quantity of the product or resource that is demanded
Perfectly Elastic Demand Price reduction causes consumers to increase their purchases from zero to all they can obtain
Cross Price Elasticity % change in consumption in response to % change in the other product prices
Substitute Goods Cross Elasticity greater than 0
Complement Goods Cross Elasticity less than 0
Independent/Unrelated Goods Cross Elasticity equal to 0
Income Elasticity % change in consumption in response to 1% change in income
Necessities Income Elasticity of Demand between 0 and 1 Normal Goods
Luxury Goods Income Elasticity of Demand greater than 1 Normal Goods
Inferior Goods Income Elasticity of Demand less than 0
Law of Diminishing Marginal Utility As consumer consumes more and more units of a particular good/service, the additional satisfaction (utility) that they get from each additional unit will eventually decrease
Budget Constraint Limit on the amount of goods and services a consumer can afford to buy, given their income and the prices of goods and services
Total Revenue (TR) Total amount of dollars received by a firm/firms from the sale of a product
TR Formula TR = P x Q
Price Elasticity of Supply (PES) Ratio of percentage change in Qs of a product/resource to the % change in its price Measure of responsiveness of producers to a change in the P of a product or resource
Immediate Market Period Length of time during which the producers of a product are unable to change the Qs in response to change in price Perfectly inelastic supply
Indifference Curve Graphical representation of a set of consumption bundles that give the same level of satisfaction to a consumer
Consumer Equilibrium Point at which a consumer's budget is spent in a way that maximizes their total utility
indifference Map Collection of indifference curves that shows a consumer's preferences for different combinations of two goods
Marginal Rate of Substitution Slope of an indifference curve Rate at which a consumer is willing to trade one good for another while remaining indifferent
Consumer's Optimal Consumption Bundle Point where highest indifference curve is tangent to budget line Where marginal rate of substitution (MRS) = price ratio of two goods
Substitution Effect Shows change in consumer's consumption of one good when the price of that good changes, while holding consumer's utility level constant
Income Effect Change in consumer's consumption of one good when their income changes, while holding prices of two goods constant
Rational Behavior Human behavior based on comparison of MC and MB Behavior to maximize total utility
Utility-Maximizing Rule To obtain greatest TU, consumer should allocate money income so that the last dollar spent on each good/service yields the same MU
Explicit Costs Examples Rent, salaries for employees, any contractual cost obligations
Implicit Costs Examples Entrepreneurial talents, value of other offers/uses of machinery and resources
Accounting Profit Total revenue of a firm minus explicit costs
Economic Profit Total revenue of a firm minus explicit and implicit costs
Total Cost Sum of all costs incurred by a firm, including explicit and implicit
Normal Profit Level of accounting profit at which a firm generates an economic profit of 0 after paying for entrepreneurial ability Min level of profit needed for company to remain competitive
Variable Cost Examples Delivery costs, transportation cost, per unit costs
Diminishing Marginal Returns As more and more of a variable input is added to a fixed input, the additional output produced by each additional unit of the variable input will eventually decrease
Long Run ATC Curve Shows lowest ATC at which a firm can produce any level of output in the long run Curve is U shaped, but flatter than short run ATC Curve since all inputs are variable
Minimum Efficient Scale Level of output at which a firm can produce its goods or services at its lowest LR ATC possible Point at which LR ATC curve reaches minimum
Economies of Scale When a firm experiences a decrease in LR ATC as it increases its output
Economies of Scale Cause Often due to specialization of labor, ability to take advantage of bulk discounts, and other efficiency increasing factors
Diseconomies of Scale When a firm becomes too large and experiences an increase in LR ATC
Diseconomies of Scale Cause Can be due to communication difficulties, increased bureaucracy, or other factors hindering efficiency
Constant Returns to Scale When a firm's ATC of producing a product remains unchanged in the LR as firm varies size of its plant and output
Created by: Eliana.s
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