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T4
4.03
Term | Definition |
---|---|
advertising | pitches an object for use |
comp. advantage | when a business has something better than another business |
customers | people who buy goods and services |
durable goods | cups, pants, shoes, house |
economy | people spend their income with this |
feature | the specs of the product |
goods | tangible |
marketing | business |
marketing conc. | philosophy of business |
nondurable goods | bread, drinks, candy, vegetables, |
personal sell | customer talking with the producer on how they want their product |
planning | what will be done and how it will be done |
pricing | adjusting prices to maximize return |
producers | makes goods and services |
product | things that are offered to the customer |
publicity | people and society |
sales promotion | activities that influence customer purchases |
services | intangible |
societal marketing | a philosophy of conducting business and contributing to society |
standard living | quality of life |