click below
click below
Normal Size Small Size show me how
B E 303 CR-003 GLOSS
Question | Answer |
---|---|
competition | the rivalry between two or more businesses to attract scare customer dollars |
corporate culture | the values and ideals that organization encourages among its employees |
courtesy | polite behavior good manners |
customer loyalty | the customer's preference for a business usually expressed in regular purchase from the business |
customer relation | all the activities a business engages in to interact with its customer |
customer service | activities and benefits provided by a business to its customer to create goodwill and customer satisfaction |
customer-centric | focused on customer needs and wants |
etiquette | rules applying to acceptable behavior |
FAQs | Frequently Asked Questions used by business to answer questions on their websites or other marketing materials |
incentive | something that will fulfill a customer's specific desire or need |
internal customers | the people (i.e., employees) who work cooperatively together to achieve business goals |
patronage | loyalty to a particular business |
proactive | adapting to the environment in advance of the occurrence of events taking advantage of opportunities rather than reacting to problems |
productivity | the amount and the value of goods and services produced (outputs) from set amounts of resource (inputs) |
respect | regard or esteem |
target market | the particular group of customers a business seeks to attract |
touchpoints | all the opportunities that businesses have to connect with customers and reinforce their brand value |
word-of-mouth-promotion | promotion for business provided by customers who tell others of their satisfaction with the business |