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Mgmt Chapter 4
Question | Answer |
---|---|
a strategic resource is an asset that is valuable, rare, difficult to imitate, and nonsubstitutable | true |
all difficult to imitate strategic resources are protected by various legal means including trademarks, patents, and copyrights | false |
intangible resources of a firm include the knowledge and skills of its employees, its reputation, and its property, plants and equipment | false |
resources refer to what an organization owns, capabilities refer to what the organization can do | true |
the four Ps of marketing are: product, price, place, and promotion | true |
strengths and weaknesses, as part of the SWOT analysis, refer to external events and trends | false |
resources that do not have all four qualities can still be very useful, but they | are unlikely to provide long-term advantages |
_____ are legal decrees that protect inventions from direct imitation for a limited period of time | patents |
_____ is one of the five primary activities that value chains include | inbound logistics |
which of the following is a secondary activity that value chains include? | technology |