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Ell obj 1.01

LAP 5m-007 Nature of business Plan

TermDefinition
Accounting The process of keeping and interpreting financial records.
Appendix A segment added to the end of a document; includes supporting information.
Balance sheet A financial statement that captures the financial condition of the business at that particular market.
Barrier to (market) entry Anything that blocks the way or makes it more difficult to enter a particular market.
Bottom line Net outcome
Business model the company's method or plan for making money.
Business plan A company's blueprint for success; shows how the business works now and how it is intended to work in the future; the written business model.
Business structure The company's configuration of employees for accomplishing specific business tasks; how the business is organized.
Capital investment the amount of money the business has invested in its goods and other property.
Capital structure The organization of the influx and outflow of the company's money, including where the money goes on a regular basis; how a business pays for its operations
Cash flow The movement of funds into and out of a business; determines the amount of cash the business has to work with at any given time.
Cost estimate A ball-park figure (or guess) of how much will be spent on a given activity
Equity Assets minus liabilities; also known as stockholders' (or shareholders') equity, book value, and net worth.
Executive summary The most important part of a company's business plan because it gives an overview of the entire document; used to determine whether it is worthwhile to read any further.
Finance The process of obtaining funds and using them to achieve the goals of the business.
Financial plan The part of a company's business plan that shows how the business has performed (or is likely to perform) financially; how a business intends to use its money
Financial resources All of source of money available to a business or project.
Financing costs Funding a business activity or project through debt, equity, or venture capital
Fixed assets Items of value a business owns that are not expected to change, e.g., buildings
Funding Money available to a business from one or more sources
Human Resources People who work to produce goods and services.
Income Statement A financial summary that shows how much money the business has made or has lost over a period of time; also called the profit-and-loss statement.
Letter of intent A document communicating what a person or a business intends to do within (or during) a specific timeframe.
Liabilities Responsibilities of the business, especially legal responsibilities.
Life cycle The stages through which goods and services move from time they are introduced on the market until they are taken off the market.
Management the process of coordinating resources in order to accomplish an organization's goals.
Market analysis A systematic study of the market.
Market position The rank of a particular business in a specific market
Marketing An organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relations in ways that benefit the organization and its stakeholders.
Marketing plan A set of procedures or strategies for attracting the target customers to a business.
Niche The small segment of the total market interested in a subject.
Operations The day-to-day activities required for continued business functioning
Physical resources Material
Product The good, service, or idea a business offers its customers
Product development The efforts involved in the creation of a new product.
Product promotion A type of promotion that aims to persuade consumers to buy a good or service.
Profit Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid.
Resources Any item that is used to accomplish another activity, such as producing/providing goods and services.
Return on equity Financial ratio calculated by dividing net income by book value
Return Investment Financial ratio calculated by dividing net profit by investment
Risk management plan A business document that involves the planning, controlling, preventing, and procedures involved in limiting business losses; optimizes the relationship of potential loss to gain.
Royalties A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 percent
Sale volume The amount of a firm's sales; usually expressed in dollars
Strategic plan Long-range plan for the company as a whole; usually three to five years out.
Strategy Plan of action for achieving goals and objectives.
Table of contents The portion of a document in which the sections are listed with their page numbers for easy access.
Target market The particular group of customers a business seeks to attract.
Third-party agreement Legal or financial arrangement in which two companies do business through (or using ) a third company.
Venture A business or business project, usually new
Created by: jorge.115s
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