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4.03 key terms

TermDefinition
advertising any paid form of nonpersonal presenation of ideas goods or services
marketing the activity set of institutions and process of creating comunication delivering snd exchaning with partners
personal selling orm of promotiont that determines client needs and wants and responds though planned personalized communcaion that influences puchase decisions and enhances future business opportunities
place marketing element requiring focusing on considerations in getting a selected product in the right place at the right time.
price marketing element requiring marketers to determine amount of money they will ask for exchange for their products
product marketing elemnt referring to what goods or services or ideas a bussiness will offer its customers
promotion marketing function needed to communicate inofrmation about goods and services images or ideas to achive a desired outcome
publicty non personal presentation of ideas good or services that is not paid for by company or individual
Created by: sheyla07
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