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MKT 395 Exam 3
| Question | Answer |
|---|---|
| the use of faster modes of transporttion within the logistical network results in | higher customer service levels |
| which of the followig=ng takes approximately 10-14 days to move a shipment cross country | rail |
| how many days does the carmack act allow for the filing of damage claims | 180 |
| a store in the oxford exchange pays less rent than a store in the quintard mall. based on this information, which store has the lowest operating leverage | Oxford exchange |
| what fdo we call a product that is sold at or below cost | loss leader |
| . The MS store has production costs of 22k/ unit and transportation costs of 1.1 per unit per mile. The AL store has production costs of 23k and transportation costs of 1 per unit per mile. what is extent of market for the MS store | 350 (margin 0) |
| . The MS store has production costs of 22k/ unit and transportation costs of 1.1 per unit per mile. The AL store has production costs of 23k and transportation costs of 1 per unit per mile. what is extent of market for the ALstore | 0 (margin 0) |
| the typical rail car can accomodate the equivaLENT OF ___ motor freight dry box trailers | 4 |
| cut out the middleman and you will cause consumer prices to be significantly reduced is_____ | correct and incorrect |
| if you are a reseller, the price you pay for your merchandise is what type of cost | cost of goods sold |
| which of the following normally applies to manufactureres representatives in a channel of distribution | restricted to limited geographic area by the manufacturer |
| generally manufacturers reps | are compensated by commissions |
| --- IS THE VARIABLE COST OF moving products from origin to destination, including any terminal and accessory charges | cost of service |
| multiple factors impact the price a firm charges for its products. the factor that according to the notes, firms should look at first is | the firmas objectives |
| as a controllable element in the logistics system, ___ ensures that information exchanged in the distribution process guides the activities of the logistics system | logistics communication |
| we are attempting to achieve a target level of profitablility. this would be a ___purpose of pricing | strategic |
| the carmack act holds the ___ responsible for shipment damages and the damage amount is based upon the value of the products at the point of ___ | carrier; destination |
| in applying the toal cost approach to logistical management, management | recognizes that a decision made for one logistical variable affects all or some of the other logistics variables |
| as a controllable element in the logistics systerm, ___ triggers the logistics process and directs the activities necessary to deliver products to customers | order processing |
| ___ is typically the largest logistics expense | transportation |
| when comparing manufacturers reps with sales agents/brokers, the key difference is that | manufacturers reps sell noncompeting but complementary products |
| the typical river barge can accomodate the equivalent of ___ motor freight dry box trailers | 60 |
| multiple factors impact the price a firm charges for its products. the factor that, according to the notes, many firms actually look at first is | the firms costs |
| we have a 10 year lease on the property on which we have a distribution warehouse. this is considered to be what type of cost | committed |
| with which of the following utilities do marketers have input but do not create | form |
| your market size is limited and most of that market is aware of your product. the buyers are mostlly willing to pay a high price and you expect no significant competition. Which pricing strategy should you expect you most likely pursue | slow skimming |
| despite the advantages, some firms are reluctant to use 3rd party logistics firms because | all of the above |
| routing a shipment from anniston to denver. while speed might be considered, your main concern is cost of shipping you are best advised to use which mode of transportation | rail |
| the efficient management of the flow of materials inbound through and outbound of an organization is known as | logistics management |
| how many feus (single stacked) can the typical rail flatcar accomodate | 2 |
| the channel strategy that utilizes manufacturers representatives, industrial distributors, or other kinds of middlemen is referred to as | indirect distribution |
| stark and lanister sell generators to industrial machine shops. most customers can be found in MS. Starks production costs/ transportation costs are 750/70 and Lannisters costs are 825/60. What is stark's extent of market | 1155 with margin 0 |
| stark and lanister sell generators to industrial machine shops. most customers can be found in MS. Starks production costs/ transportation costs are 750/70 and Lannisters costs are 825/60. What is Lannister's extent of market | 1345 with margin 0 |
| if you have a technically sophisticated product and geographically concentrated customers, you should mostly use | direct sales |
| a firm that can respond to a customer's unique requirements for packaging and order size in a cost effective way is addressing which of the following supply chain goals | flexible response |
| from the manufacturers perspective, the channel function performed by an intermediary that is most likely of the greatest importance is | selling |
| a distributor classification, the combination house | operates in both the industial and consumer markets |
| what is most likely the most important question to ask yourself on a bid project | are the product specs precise enough for you to accurately estimate your costs |
| if your key concern is cost, you would be best advised to employ ___ freight | water |
| breaking bulk is considered part of which channel function | sorting |
Created by:
m.r.gray
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