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Positive Business
Business Activity
Term | Definition |
---|---|
Competition | The rivalry between two or more businesses to attract scarce customer dollars |
Corporate culture | The value and ideas that an organization encourages among its employees |
Courtesy | Polite behavior; good manners |
Customer loyalty | The customer's preference for a business; usually expressed in regular purchases from the business |
Customer relations | All the activities a business engages in to interact with its customer |
Customer service | Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
Customer-centric | focused on customer needs and wants |
Etiquette | Rules applying to acceptable behavior |
FAQs | Frequently Asked Questions; used by business to answer questions on their websites or other marketing materials |
Incentives | Something that will fulfill a customer's specific desire to or need |
Internal customer | The people (i.e, employee) who work cooperatively together to achieve business goals |
Patronage | Loyalty to a particular business |
Proactive | Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather then reacting to problems |
Productive | The amount and the value of goods and services produced (outputs) from set of amounts of resources (inputs) |
Respect | Regard or esteem |
Target market | The particular group of customers a business seeks to attract |
Touchpoints | All the opportunities that business have to connect with the customer and reinforce their brand value |
Word-of-mouth promotion | Promotion for a business provided by customer who tell others of their satisfaction with the business |