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MKT 395 Exam 2

QuestionAnswer
The element of customer interface that refers to the channels a business marketing firm uses to reach customers and the level of service it provides is Fulfillment and support
Which of the following is an element of the customer interface? Both relationship dynamics and pricing structure
All of the following are components of a firm's value network excpet Customers
____ are the set of skills, systems, and technologies a company uses to create uniquely high value for customers Core compentencies
_____ are the most tangible requirements for advantage that enable a firm to exercise its capabilities Strategic assets
The components to a model for a business model that can be converted into a superior position of advantage do NOT include Financial history
The role of marketing at the corporate level of strategy includes which of the following All of the answer choices
Which of the following describes where the firm competes Both the product scope and the market scope
A lather manufucturer offers a line of products in different sizes, with a range of options (such as different motor sizes) and accessories for different applications. It sells Custom built items
When we focus on the fact that service employees are critical to the service delivery, we are focusing on which unique characteristic of services? Inseparability
Which of the following issues pose problems to firms trying to manage joint venture relationships Disagreements over profit sharing
Industrial product line created to meet the needs of one (or perhaps a group of niche customers) are defined as Custom designed items
Your customer finds itself in a straight rebuy situation. It is most likely that the customer will ppurchase an item from your Catalog
We usually get new product line additions from which approach to developing new products Market pull
The type of international strategy that concentrates as many activities as possible in one country, serves the world market from the home base, and closely coordinates those activites that must be performed near the buyer is referred to as A purest global strategy
_____ involves sourcing a product from a producer located in a foreign country for sale there or in other countries Contract manufacturing
Service heterogeneity is a unique service. From the following list, choose the marketing implication most closely related to this characteristic Emphasizing strict quality control standards
Which new product development approach offers the highest potential profits Technology push
The service dimension that involves treating business customers as individuals is called Empathy
It would be less expensive for the firm in the long run if problems with the product were discovered in the _____ stage Product screening
Exporting is a viable international entry strategy when the firm Lacks the resources to make a significant commitment to the market
Which of the following represent the 3 bridge elements that tie together the major components of the business model Customer benefits, configuration, and company boundaries
An industrial firm's first encounter with an overseas market usually involves _____ because it involves the least commitment and risk Exporting
The business customer evaluating the knowledge and professionalism of the service staff represents which dimension of service quality Assurance
Which level of the product is necessary in order to maintain competitive equilibrium? Expected product
In which stage of the product development process is the product critically examined in terms of potential market share, production and distribution costs, and ROI Business case analysis
The failure rate for new industrial products typically equals _____% 40
Which approach to managing the new product development process enjoys a diversity of backgrounds and knowledge, but suffers the most from a potential lack of new product development experiences Venture team
A development project that creates the design and components shared by a set of products is called A platform project
The fact that each performance of a service is different from others describes the _____ of services Heterogeneity
Consider the PLC. Which of the following is appropriate in the maturity stage Maintain the product's productive and distribution capacities
The 3 major levels of strategy include which of the following Corporate strategy and functional strategy
Successful global companies achieve unified action by Encouraging personal relationships and the transfer of learning among subsidiary managers across locations
Meeting a promised delivery date relates to the _____ dimension of service quality Reliability
In _____ firms pursue separate strategies in each of their foreign markets- competition in each country is essentially independent of competition in other countries Multidomestic industry
Which level of the product helps the firm to develop a competitive edge or advantage in the present Augmented product
In which method of organizing the new product effort are the team members pulled from tehir full-time roles until the development process is complete Venture team
As an entry strategy, licensing requires A company to have less controll over a licensee than over its own exporting or manufacturing abroad
_____ is one in which a firm's competitive position in a country is significantly influenced by its position in other countries Global industry
Consider the zone of tolerance. Assuming that the customer will return for another exchange, what impact will perceived performance being above the ZOT have upon the next exchange's ZOT Both desired and adequate expectations will rise
Created by: m.r.gray
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