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Marketing- Unit II
| Question | Answer |
|---|---|
| The path a product takes from producer to consumer | Channel of Distribution |
| Resellers who buy goods and store to sell to retailers or organization or consumers in quantity for a better price | Wholesaler |
| What are the five channels of distribution? | Manufacturer, agent, wholesaler, retailer, consumer |
| What is an example of a channel? | Manufacturer-Consumer Manufacturer-Agent-Wholesaler-Retailer-Consumer Manufacturer-Agent-Consumer |
| What is a shopping center? | It's made of a group of retail stores, service businesses, and kiosks |
| What's a business district? | an exterior shopping area that has developed without much planning |
| What is a freestanding location? | a store not attached to other retailers |
| What is an example of a shopping center? | Mall |
| What is an example of a business district? | Storage area/car wash in Nashville |
| What is an example of a freestanding location? | Dollar General in Nashville |
| What are four components of a shopping mall? | Elevators, bathrooms, anchor stores, retail stores |
| What are four shapes of a shopping mall? | Circle, square, rectangle, L |
| What is store image? | The personality of a store |
| What is store layout? | the arrangement of the store's merchandise, fixtures, and equipment |
| What is advertising? | paid message that a business sends to the public |
| What are sales promotions? (techniques) | techniques that retailers use to encourage customers to come to the store |
| What is publicity and PR (public relations)? | any unpaid mention of the business or activity that enhances the store's image |
| What is a promotional budget? | the amount of money the business is willing to spend on promotion |
| What is sales promotion? (incentives) | short-term incentives to get customers interested in buying a product (the goal is the get customers into their stores) |
| What is an example of a BOGO? | JoAnn's- buy one pattern, get one free! |
| What is an example of a coupon? | Kohl's Cash- $10 off your next purchase! |
| What is an example of a sample? | Sam's- try our new spicy chicken |
| What is an example of a rebate? | Menards- 11% back on every purchase |
| What is a promotional email? | Kohl's- 2022 fall trends-- order yours now |
| What is a promotional contest? | Pizza for life- Pizza Hut |
| What is a sales event? | Black Friday |
| What is dumping? | a technique used by stores where a bin or large container is used to dump merchandise |
| How much of consumer magazine newsstand sales are determined by what is shown on the cover? | 80% |
| How long does the average reader spend scanning magazines to determine whether it's worth buying? | 3-5 seconds |
| What is a masthead? | the magazine's logo/title |
| What is a selling line? | a short description of the title's main marketing point |
| What is a dateline? | Month and year of the publication, often with selling price |
| What is the main image? | Background image on the magazine |
| What is the main coverline? | the largest of the many coverlines on the cover |
| What are cover lines? | Headings for separate articles inside the issue |
| What is the left third? | Left third of the magazine- vital for selling magazines |
| What is the model credit? | Gives the name of the model on the main image of the issue |
Created by:
shentges
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