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Career Opportunity'
| Question | Answer |
|---|---|
| Advertising | A career involving the development of paid forms of nonpersonal presentation of ideas, images, goods, or services |
| Customer service | A career involving performing activities that increase customer satisfaction and create goodwill |
| Digital marketing | A career involving the use of the Internet, social media, smartphones, and other technology to promote products and attract customers |
| Direct marketing | : A career in which marketers work to get a specific, measurable action from a targeted group of consumers, often by sending catalogs, postcards, faxes, folders, and emails directly to a consumer’s home or business |
| Marketing | The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large |
| Marketing management | A career area in which employees focus on all marketing functions, including channel management, marketing-information management, pricing, product/service management, promotion, and selling |
| Marketing operations. | A career in which employees focus on the science of marketing, including strategic planning and budgeting, project management, process development, analyzing data, etc |
| Marketing research | A career that involves the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services |
| Merchandising/Buying | A career involving the selection of products so that the right goods are in the right place at the right time to make a profit |
| Product/Brand management | A career that involves monitoring and developing one or more existing products or brands; planning the entire lifespan of a product or brand |
| Public relations | A career in which employees are responsible for establishing good relations between their business or organization and the public; may also involve dealing with controversial public issues that are related to a company or its products |
| Sales | A career that involves responding to customer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction |
| Service marketing | A career that involves performing acts to satisfy needs and wants; marketing products that are intangible |
Created by:
paisley.f668
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