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The Wide, Wide World
The Wide, Wide World of Sports Marketing Vocabulary
Question | Answer |
---|---|
Amateurs | Participants who are not paid to play a sport |
Collectibles | Objects collected by someone who has an interest in the sport, activity, etc. |
Image | The way something is viewed |
Intangible | Not able to be touched or held |
Licensed merchandise | Goods that carry the name or logo of a sport organization that the organization has authorized a manufacturer to make and distribute for sale |
Logo | A distinctive symbol, design, or group of letters |
Media | The message channels used to promote a good, service, or idea (e.g., radio, television, newspapers, magazines, Internet, etc.) |
Memorabilia | Souvenirs, mementos, things collected to remember something |
Organized participants | Players of sports who have rules and are controlled by groups or sanctioning bodies |
Perishable | Fleeting; going away quickly |
Personal training | The sport product that involves doing something to better yourself in a sport |
Professionals | Athletes who are paid to play a sport, which is often their occupation |
Sanctioning bodies | Groups or organizations that regulate sports and sports participants |
Spectators | Observers, or fans, of a sporting event |
Sponsors | Businesses or organizations that pay to associate their names or products with a sporting event |
Sporting event | An intangible, perishable experience; the athletes; the facility |
Sporting goods | Tangible, manufactured products that are sold and used within the sport industry |
Sport marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives |
Tangible | able to be touched or held |
Unorganized participants | Players of sports that are not controlled by organizations or groups; do not follow rules |