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Yearbook Vocabulary
| Term | Definition |
|---|---|
| Ladder | Page-by-page planner and deadline tracker used to identify content, record deadlines, plan color placement and track pages submitted and proofed |
| Cover | presents the year’s unique theme showcasing fonts, colors and graphics that will be used inside the book |
| Endsheet | The heavy paper between the cover and the first and last pages is used to hold the signatures in the yearbook |
| Double Page Spread | Two facing pages telling a story |
| Page | A single page of content with the opposite page featuring a different, yet often related topic |
| Page Numbers | Also called folio or folio tabs, they provide specific quick references for readers. |
| Byline | The name of the author(s). Can be added to the end of the feature story or as part of the folio |
| Index | A record of who is in the book and where the reader can find them |
| Theme | A central idea or concept that sets the tone for telling the story of the year. Repeated throughout the yearbook on cover, endsheets, opening, closing and dividers, it unifies the storytelling message of the book and gives it personality |
| Dominant photo | The largest photo appearing on a page or spread. It’s typically two to three times larger than any other element on the page. Always use a strong image for the dominant photo |
| Secondary photos | Additional photos on the spread that are two to three times smaller than the dominant. They should be placed near the dominant and include captions for each photo |
| Gutter | The center of a spread where two facing pages meet. Elements can cross over the gutter, but avoid placing text in this area of the spread. |
| External margins | The outer borders where the design stops, often two to five picas from the page edge. |
| Headline | An attention-grabbing title for your spread that draws the reader to content. |
| Secondary headline | A smaller, second headline written in present tense that explains what the story or spread is about |
| Body copy | Usually placed near the headline and dominant photo, the text provides a story related to the spread content |
| Alternative copy | Text that replaces body copy for a non-traditional type of story. includes Q&As, quotes, highlights and mini-stories |
| Caption | A written description of the action captured in photos. Captions tell who and what, and may be expanded to include when, where and how. Identify people by first and last name |
| Secondary coverage | Also referred to as sidebars, these mini-designs provide an alternative to traditional photo design. usually includes a headline, photos and text in a range of formats: Q&As, mugs and quotes, infographics and more. |
| White space | The empty area around the spread that is not covered by photos, text or other graphic elements. Use to give the reader some space to “breathe” in the layout, avoiding the urge to fill every inch of the pages |
| Folio | The page numbers, traditionally placed at the bottom corners of a spread. may contain a page identification (football) or section label (sports). In addition, art that supports the yearbook theme can be placed next to page numbers. |
| Theme Graphics | Any art used as an accent or embellishment on a page or spread |
| Text Justification | The way text is placed within the text box. Body copy and captions are often set to align left, with the text aligned on the left side of the text box and ragged on the right side. |
| Bleed line | An area one to two picas beyond the established, external margin. It is the designated line photos or colored boxes should reach if they are going past the external margins. |
| Bleeding a photo | Intentionally running a photo past the external margins and off the edge of the page. |
| Feature Story | Usually 3-5 paragraphs, it tells about the event and gives more insight and detail than a caption can. It is a traditional method of telling about an event |
| Pica | A unit of measurement in yearbook |
| Internal Spacing | determines the distance between elements on a spread |
| Layout | the template for your pages. It organizes all your design elements so that you can place them later. |
| Eyeline | This is the invisible (or white space created) line that runs across the DPS, helping connect the two pages and keeping the reader’s visual flow |
| COB | cut-out background photo |
| Deadline | The date that completed yearbook pages are due at the Jostens plant. |
Created by:
kgierman
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