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Graphic Design
Elements & Principles of Design
| Term | Definition |
|---|---|
| ELEMENTS OF DESIGN | (Elements of Design is a basic visual component an artist uses to create art.) |
| LINE | a continuous mark made on some surface by a moving point. |
| SHAPES | a closed line that creates height and width that may be organic or geometric. |
| FORM | a object that has depth. |
| COLOR | a hue, pigment, stimuli in how we see light reflected from a surface. |
| SPACE | positive or negative, the empty or open area between,around, above, below or within objects. |
| TEXTURE | the way a surface feels or looks. |
| VALUE | the darkness or lightness on a surface which may be color or a neutral. |
| PRINCIPLES OF DESIGN | (Principles are guidelines that govern the way artists organize the elements of art.) |
| BALANCE | the arranging art elements in an artwork so no one part of that work overpowers, or seems heavier than, any other part. Formal Balance = symmetrical balance / Informal Balance = asymmetrical balance/ Radial Balance |
| MOVEMENT & RHYTHM | used to create the look and feel of action and to guide the viewer’s eye, and rhythm is the repetition of an element to make a work seem active. |
| PROPORTION | the parts of a work relate to each other and to the whole. |
| EMPHASIS | to make a object or element stand out. |
| VARIETY | combining art elements by adding slight changes to increase visual interest. |
| UNITY | the arrangement of elements and principles with media to create a feeling of completeness. |
| PATTERN | a decorative effect achieved through the repetition of colors, lines, shapes, and or textures. |
Created by:
TheMsAllsop
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