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Essay Question

Saul Bass

WhatWhereWhy
The white organic swirling/ spiralling shape The centre of the poster Gives the viewer a vague idea of what the film is about, links to the feeling of dizziness further emphasising the idea of Vertigo making it fit for purpose.
Solid black figure bent over - lack of details The centre of the poster Connotations of mystery and power, lack of details suggest we don't know much about this figure.
White figure with black outlines The centre of the poster Connotations of purity, innocence. Only an outline suggests emptiness, linking to the empty/ dead body as the film is about a murder mystery.
Contrast between black and white figure The centre of the poster Focal point of the poster, contrast between black and white suggests black figure holds power over opposing figure. Links in with key theme of murder mystery.
Screen printing technique - popular during that time period Throughout the poster Creates sharp and clean look, further emphasises minimalist style Bass was known for.
Limited colour palette of strong red-orange, white, black Throughout the poster Allows poster not to appear overwhelming to viewer, immediately conveys message Bass is trying to make.
Simplistic style Throughout the poster Forces viewer to use their imagination, able to predict what the film may be about, makes poster more appealing.
Created by: raabianazir
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