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Vocabulary # 15
Reading
Term | Definition |
---|---|
Persuasive Techniques | a variety of strategies used to persuade the audience |
Bandwagon | Appeals to the “everyone is doing it” mentality |
Emotional Appeal | a tug at your emotions |
Testimonial | having people say that they used your product and it worked for them; before and after photos |
Celebrity Endorsement | using a famous person to encourage people to use your product or support your cause |
Loaded Language | words with strongly negative or positive associations |
Overgeneralization | A broad conclusion using all-or-nothing words like every, always, and never |
Circular Reasoning | Reasons that say the same thing over and over again |
Scare Tactics | Make people feel as if their safety, security, or health is in danger |
Card Stacking | leaves out necessary information to make an informed decision |
Glittering Generalities | used to make a bad idea seem good |
Urgency/Call to action | creates the impression that you have to act fast |
in, im, il | not |
mim | copy |