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unit 5

vocab

QuestionAnswer
Elevator Pitch Very concise presentation of an idea covering all of its critical aspects, and delivered within a few seconds (the approximate duration of an elevator ride)
Simple Pitch Clear and to the point.  No extra words are included
Unexpected pitch Do something no one would imagine
Concrete pitch Make the value of the product or service REAL. Show the REAL results
Credible pitch Build value by having a good reputation
Emotional pitch Give the audience goosebumps by tell a sad/heartfelt account
Story pitch Build value by telling a story
swag pitch Have confidence and charisma
Call to Action Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or (on Internet) "Click Here"
Problem Solution Approach Selling approach in which the salesperson attempts to identify the customer's problems and come up with one or more alternatives that solve the problem by using the product he or she is selling
Created by: 2000149106
Popular Marketing sets

 

 



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