click below
click below
Normal Size Small Size show me how
Introduction
Term | Definition |
---|---|
Marketing | American Marketing Association. |
Marketing Mix | The mix of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market. |
Functions of Marketing | There are seven basic functions of marketing Distribution, Financing, Marketing Information Management, Pricing, Product/Service management, Promotion, and Selling. |
Situation Analysis | The situation analysis is the foundation of the strategic planning process. |
Marketing Concept | The idea that you must satisfy a customer's needs and wants in order to make a profit. |
Customer | The actual or prospective purchaser of products or services |