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Vocabulary List
Persuasive Techniques
Term | Definition |
---|---|
Persuasive Techniques | a variety of strategies used to persuade the audience |
Bandwagon | appeals to the “everyone is doing it” mentality |
Emotional Appeal | a tug at your emotions |
Testimonial | having people say that they used your product and it worked for them; before and after photos |
Celebrity Endorsement | using a famous person to encourage people to use your product or support your cause |
Loaded Language | words with strongly negative or positive associations |
Overgeneralization | a broad conclusion using all-or-nothing words like every, always, and never |
Circular Reasoning | reasons that say the same thing over and over again |
Scare Tactics | make people feel as if their safety, security, or health is in danger |
Inter | between |
Luna | moon |
Magn | large or big |
Complicate | to make difficult or complex |
Captivate | to attract and hold interest |
Simulate | to imitate |
Precise | exact or correct |
Captivity | the condition of being confined or not free |
Instinctive | of or about the natural behaviors of a type of animal |