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business vocab revie

TermDefinition
CRM (Customer Relationship Management) allow a company to manage and analyze
touch points when a consumer interacts with a business
relationship buying when salesperson tries to win customer loyalty
CEM (Customer Experience Management product of an interaction between an organization and a customer over the duration of their relationship
customer centric approach to doing business that focuses on providing a positive customer experience
corporate culture refers to beliefs and behaviors that determine how a company's employees and management interact.
business process management a disciplined approach to identify, design, execute, document, measure, monitor, and control both automated and non-automated business processes to achieve results
continuous improvement an ongoing effort to improve products, services, or processes.
customer loyalty positively related to customer satisfaction as happy customers consistently favor the brands that meet their needs.
product development a broad process or method for bringing products in to the market that involves many companies or teams.
word of mouth promotion when a customer experiences a products or a service and recommends the product or service to someone else.
market campaigns promote products through different types of media
sale leads a person or business who could eventually become a client
customer service service to customers that come before and after a purchase.
customer complaints an expression of dissatisfaction on consumer's behalf
Created by: laurensell1
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