Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

D098 Unit 2 Module 1

Potential of Digital Marketing

TermDefinition
Marketing The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Digital Marketing Marketing activities that use electronic devices or the internet to connect with customers.
Creating The process of collaborating with suppliers and customers to create offerings that have value
Communicating Broadly, describing those offerings, as well as learning from customers
Delivering Getting those offerings to the consumer in a way that optimizes value
Exchanging Trading value for those offerings
The Marketing Concept A philosophy underlying all that marketers do, requires that marketers seek to satisfy customer wants and needs.
Value Era A time when companies emphasize creating value for customers.
Remarketing Targeting advertisements to consumers who previously visited a website when they engage with other online sites or locations.
Search Engine Marketing (SEM) Internet-based marketing associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility.
Search Engine Optimization (SEO) Process of increasing the quality and quantity of website traffic by increasing the visibility of a website or web page to users of a web search engine.
Banner Ads Form of online advertising that entails embedding an advertisement into a web page to attract traffic to a website by linking to the website of the advertiser.
Email Marketing act of sending a commercial message using email, typically in the form of advertisements, requesting business, or soliciting sales or donations, with the intention to build loyalty, trust, or brand awareness.
The Four Ps Product, Price, Place, Promotion
Newsgroups Online messaging system for users to post messages.
Spam Sending of unsolicited messages to users.
Inbound Marketing Two-way marketing activities that attract and pull consumers through different stages of the sales funnel.
Outbound Marketing One-way marketing activities initiated by the company that send messages out to consumers.
Precise segmentation, targeting, and customization The high degree of interactivity and the large amount of data from digital marketing activities provide the benefit of precisely targeted customers and companies to customize marketing efforts directly to a precisely defined target market.
Key Performance Indicators (KPIs) A KPI is something measurable that indicates the progress an organization is making toward its business objectives.
App-Completion Rate Number of people who start filling out an application compared to those who submitted the application.
Social-Share Rate A social media engagement measurement of the number of people who shared a post compared to those who viewed the post.
Interconnectivity The movement to connection in technology, relationships, and brands in a whole host of areas—from communications and computing to attitudes toward family and community.
Cause-Related Marketing Marketing activities that have the dual purpose of increasing profitability and improving society.
User-Generated Content Any form of content that is created by an online user--examples include images, videos, text, and audio.
Behavioral Targeting A range of technologies and techniques used by digital marketers that allow them to increase the effectiveness of their campaigns by capturing and analyzing consumer data.
Individual Marketing Individualized messages and offerings targeted to specific customers based on data analysis.
Local Marketing Marketing activities for a specific geographic area
Integrated Marketing Campaigns (IMC) Immersive and targeted communication with customers to help move them through the various stages of the buying process
Omnichannel Integration A cohesive, seamless brand experience for the consumer through marketing content that is optimized for each channel and device
Business Ethics A branch of philosophy that involves the concept of right and wrong conduct within a business setting
Marketing Ethics The moral principles that guide decision-making and strategy within the marketing function
Cookies Data stored on a user's computer by the web browser
Malware Software designed to disrupt or damage a computer system
Third-Party Data Data collected from a variety of sources with no direct connection with the data source
First-Party Data Data collected directly by a company about consumers and can include online and offline information
Second-Party Data Data collected by another source as first-party data and sold
Created by: D098
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards