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SEM Unit 2
Exam Review
Question | Answer |
---|---|
What kind of goals should sports or event marketers set if they have the appropriate | Realistic |
What is one way that sports or event marketers use marketing information | To develop new products |
When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market | In a proactive and systematic manner |
sporting goods businesses often gather marketing information to accomplica which action | Identify trends |
A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source | Government Sources |
Which is an example of a secondary source of data that a sports or an event marketer can obtain internally | Sales report |
Which is secondary source of information for a sport or an event | Demographic reports |
To know what websites and advertisement visitors see, sports and event e-marketers would check which componenet | Clickstream data |
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate | It can be incomplete |
What type of competitor information is important for sports or event organizations to maintain in a database | price lists |
what internal records might a business use to analyze information regarding customer satisfaction levels | Comment cards |
A professional soccer league is considering an expansion team in a certain city. What is the BEST online secondary source to obtain current demographic information about the location | Government Census |
What type of marketing information might a business obtain by monitoring sales invoices | Customer profiles |
Which is a reason why businesses should regularly monitor their internal records that contain marketing information | To analyze product performance |
What information is usually contained in a database about competitors | Advertising media |
What internal records do many businesses monitor in order to obtain useful marketing information | Sales reports |
Which might a sports or an event organization search to obtain marketing information | The internet |
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action | Surveying the club members |
Primary research includes collecting data for which situation | The current research project |