Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

SEM2 Unit 4

Exam Review

QuestionAnswer
One way to verify that a complex arena event is well prepared and ready for spectators is by completing which activity Holding a rehearsal
To make sure that all tasks have been completed and an event is ready for attendees, sports or event marketers might refer to which document? Funcion sheet
One aspect of identifying a segment of a sports or event target market involves identifying which component? Heavy Users
What is one questions that a business must answer when identifying a potentially profitable target market Is the market responsive
Which situation is an example of a business using niche marketing An athletic footwear company produces a line of shoes for children who play soccer
Which statement is true regarding niche marketing Niche markets are small and may attract a few competitors
When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which type of marketing Mass
Entertainment marketers should identify their target markets AFTER they have carefully examined which component? Available data and research about the segment
When a business selects a target market, the MOST useful or desirable market segments to a business are those that are measurable and which other feature Accessible
Which factor should event marketers consider when identifying target markets for specific events Culture
Which is a factor that new businesses consider when conducting an analysis of competitors in a specific market Product quality and price
What do businesses often take into consideration when forecasting sales for marketing plans competitors' market share
Businesses usually analyze market potential for a certain product by considering total demand for which component Geographical area
SWOT analysis is a technique for summarizing which components of a company Strengths, weaknesses, opportunities, and threats
Which is an activity that a business performs when conducting a competitive analysis Monitors marketing strategies or rivals
Forecasting sales for marketing plans is important because the forecast is used as which component Standard of measurement
One of the purposes of conducting a market analysis is to develop which component Customer profile
A SWOT analysis indicates that they buying preferences are changing, but the business has a very limited product line. This is an example of which situation? External threat attacking an internal weakness
An important step in the process of developing a marketing plan involves selecting which component Target Market
The marketing objectives that a business develops for its marketing plan should lead to which situation Increased Sales
What is a potential weakness a manager might identify in a SWOT analysis Lack of management depth
One way that a business can learn about activities of its competitors is by performing which activity Reviewing secondary data
Which is an internal strength that a business might identify during a SWOT analysis Financial Resources
Which is a question that a business should ask when evaluating the performance of its marketing plan Are the objectives being achieved
When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve its objectives Revise the sales forecast
Business owners can evaluate the effectiveness of their marketing activities by comparing the original allocation of resources with which information Return on investment
A business that continuously monitors its marketing plan should take corrective action during which situation Performance does not meet the established standards
When a business monitors its marketing activities, it might need to take corrective action if which situation happens? Economic conditions change
Created by: Roland04
Popular Quiz Bowl sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards