Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Products Overview
| Question | Answer |
|---|---|
| What are the top elements that Apartment SEO focuses on in our SEO strategy | Keyword research, Content, link building |
| What does SERP stand for? | Search Engine Results Page |
| Where are the two areas that we can visibly see tags? | Top of browser & on the SERP |
| What is domain authority? | A score that is given to every website that predicts how well a website will rank out of 100. The more domain authority you have, the more likely you are to rank higher |
| How long will it take for a brand-new website to get ranked in search results? | It depends on strategy, targeted area, and competition |
| How many citations do we submit each month? | We submit 3-5 non paid citations per month for each SEO client |
| Search Engine Optimization is the practice of what? | Getting more organic or free traffic to your website |
| What is anchor text? | Text that appears highlighted in a hypertext link and can be clicked to open another target web page within the website. |
| What is Bing's verification process? | postcard verification |
| What is the Google my Business verification process? | postcard or phone call depending on whether we are creating a brand new listing or trying to claim an old one |
| What is the Apple Maps verification process? | Phone Verification |
| What is Image Alt Text? | Provides alternative information for an image if a user for some reason cannot view it |
| What is Places Scout? | Used to track the keyword rankings for all of our websites each month. |
| How long does a Remarketing ad follow a user around? | 540 days or until they clear out their cookies |
| What is Geotargeting? | Display ads that appear on websites and applications when users are within a certain geographic “fence” of your choice. Ads will specifically show to people who have expressed an intent in moving based on their recent searches. |
| What are life events that we target for Gmail and YouTube Ads? | Looking to move, just married, just graduated |
| What is the minimum ad spend requirement in order for us to send a director out to film a video for a client that wants a YouTube ad? | $350 |
| What is the expected turnaround time of a requested post that includes custom content that needs to be created by Apartment SEO | 7 days |
| How long does it take our reputation team to draft a review response? | 24-48 hours after it hits our dashboard? |
| What is review repair? | Following up on 1-3 star reviews after a week to see if the initial issue has been resolved to either have the reviewer change or remove their initial review. |
| What are all of ASEO's products? | SEO, Digital Ads, Social Media Management, Reputation Builder, Website Design & Hosting |
| What is SEO? | The practice of getting your website ranked higher on major search engines by making on- and off- page updates to your website. Making these updates will help boost your overall Organic Rankings and increase Organic Traffic to your website. |
| Percentage of all website traffic that comes from organic search? | Over 50% |
| Percentage of revenue captured by Organic Traffic? | Over 40% |
| Percentage of overall organic traffic from websites that show up on page 1 of google? | Over 90% |
| Components of On-Page SEO | Website/Load Speed Analysis, Title Tags, Meta Descriptions, H1/Homepage, Page content, Anchor Text, Image Alt Text |
| Components of Off-Page SEO | Backlink Analysis, Listings verifications, Listings Creations, SEO Optimized Blog (Platinum) |
| What is Website Load Speed Analysis? | Sent to the client before the start of their SEO campaign to analyze how optimized their website is for desktop and mobile and provide them with suggestions on areas to focus on to send to their website team. |
| What are title tags? | A critical element to SEO. Used to briefly describe the topic or theme of a web page. These are displayed in two areas: the top of the internet browser & in the SERP (Search Engine Results Page). |
| What are Meta Descriptions? | A snippet between 120-158 characters, shown in a SERP, which summarizes the pages content. Each page on a website should have its own unique meta description. |
| What is H1? | The biggest and most important heading on a page with a description similar to that of a title tag |
| What is Page Content? | Paragraph on any page describing the content of the rest of the website utilizing SEO best practices and optimized keywords |
| What is a citation? | an online reference to your business' name, address, and phone number. The more reputable sites and business that you're listed on, the more authority you will have. |
| What is a citation analysis? | Sent to a client before the start of their campaign. Report that scans the web for all of the citation sites your business is listed on and provides an overview of the how many of the top rated listings youre listed on, as well as the consistencies and in |
| What is crawability? | Can Google easily crawl the pages within the website? |
| What is Ninja Cat? | The main ASEO reporting software that houses all data for products. |
| What is Google Analytics? | A source connected to all websites through a piece of tracking code and tracks all activity on your website |
| Organic Rankings? | Where your website is ranked next to a search query organically |
| Organic Sessions? | a measurement of visitor engagement that groups together analytics activities taken by a visitor to your website. It expires after 30 minutes. One user might visit multiple pages in 5 minutes, which is considered one session. |
| Organic New Users? | number of brand new users that have never previously visited your website through their IP address. |
| What are our digital ad platforms? | Google search ads, google remarketing ads, google geotargeting, facebook ads, instagram ads, gmail ads, youtube ads |
| Google Search Ads? | Appear at the top of a SERP in the top 3-4 spots in sponsored areas symbolized by a green ad symbol |
| Remarketing Ads? | Display ads that appear on websites & applications to users that have already visited your website. |
| Facebook & Instagram Ads? | Ads that appear in prospects’ feeds with the intent to drive people to your website. |
| Gmail Ads? | Appear at the top of Gmail Inboxes in sponsored areas & are expandable ads that are intended to look like emails initially and help drive prospects to your website. We target prospects based on geo locations and life events |
| YouTube Ads? | Skippable video ads that can appear at the beginning of any YouTube video. We target prospects based on geo locations and life events |
| 3 elements of digital ads? | Keyword Research, Performance Reviews, and Flexibility |
| Keyword Research | We will research which keywords will bring in the most qualified leads, highest CTR, and lowest CPC |
| Performance Reviews | After a campaign has been live for about 30-days and has collected enough data, we will review the campaigns with our clients to ensure we are targeting the right keywords and demographics. |
| Flexibility | ASEO has the ability to make adjustments to campaigns on an as needed basis, as often as needed |
| Digital Ads Metrics Measured- Google | Impressions, clicks, CPC, CTR, Cost Per Conversion, Bounce Rate |
| Digital Ads Metrics Measured- FB/IG | Impressions, Reach, Result, CPR, Bounce Rate |
| What is Social Media Management? | The process of creating, managing, and engaging with your content posted on your social media platforms based on your short-term and long-term marketing goals and publishing original content |
| Types of posts for social media management | Upcoming Holidays, Hyper-Local, Unofficial Holidays, Trending/Seasonal Topics |
| Types of ads for social media | Page Like Ads, Boosted Post Ads, Website Click Ads |
| Page Like Ads? | will be the main focus if a page is brand new and we are trying to build its following. |
| Boosted Post Ads? | this is what we will switch up our strategy to after we get enough likes (about 150-200+) in order for our followers to see our posts. |
| Website Click Ads | not something we focus on as much in our Social Media MGMT strategy because it takes people away from your actual content, but is an option if they are trying to boost traffic. |
| Why you need social media? | Helps build your brand & brand voice. Encourages engagement. Shows authenticity. Provides support. |
| When is the social media calendar sent to the property manager? | 2 weeks before the start of the following month |
| What is Social Studio (Salesforce) ? | Tool used to post all of our content. Will eventually be used as a listening tool for engagement. |
| Social Media Metrics? | Impressions, Reach, Clicks, Engagement, CPR, Bounce Rate |
| Where is a google post located? | On bottom on Google my business page |
| What are the differences between Digital Ads FB/IG ads vs. Social Media FB/IG ads? | Digital Ads get people directly to website we don’t magage page we just get access and target people base on demographics and location. – will say "learn more |
| Feedback surveys? | Creates email campaigns for your prospects to gain feedback |
| Review generation ? | Helps generate more reviews from your residents based on the feedback surveys |
| Review Repair | Following up on 1-3 star reviews after a week to see if the initial issue has been resolved to either have the reviewer change or remove their initial review. |
| How would you explain SEO to a property manager that has never been on one of your performance calls before and knows nothing about it? | Process of getting your website ranked higher. Everyone want to be on page 1 of google our goals to be at the top of page 1. Show example. |
| How would you explain SEO to a marketing manager or marketing director with a lot of previous experience with SEO? | ASEO focuses mainly on keyword research, content, and link building to boost your overall Organic Ranking and increase organic traffic to your website. The algorithms for major search engines are constantly changing, and ASEO will continue to increase, mo |
| How would you explain Digital Advertisements to a client that has never worked with Digital Marketing before? | Digital Advertisement is a model of marketing where advertisers pay a small fee each time one of their ads is clicked. It is a way to buy your visits instead of earning them organically. It produces fast results. |
| Which of our Digital Ads would you not recommend to a client to immediately help boost traffic? | Google Remarketing Ads |
| How would you explain Remarketing to someone that has never heard of it before? Use an example. | Remarketing Ads are display ads that appear on websites & applications to users that have already visited your website. Go on Amazon to purchase a shirt, but then you click out, that add will continue to pop up |
Created by:
mparenti730
Popular Marketing sets