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2.05 Vocab

TermDefinition
Community at Large individuals employed in local/area organizations
Contingency Plan the specific guidelines that are used when responding to undesirable circumstances
Counteractive a public-relations strategy that involves a proactive response to unfavorable publicity messages or reverse its effects
Event a gathering or activity
Fans individuals or groups who express a common interest in a specific performer, athlete, team or organization
Goodwill Positive feelings toward an individual or business; an individual or business acquires beyond the value of the goods and services provided
Media the message channels used to promote a good, service, or idea; one of several sport/event fan bases
Media Buzz Attention from a variety of media sources
Public Relations A function of business designed to establish and maintain positive relationship between the business and its various publics, or fan bases
Publicity any non personal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it
Spectator a type of fan who follows and watches a specific performer, athlete, team, or organization
Survey A data- collection tool used to gather useful information from individuals
Created by: jordaann
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