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Unit 4
Basic Skills of Marketing
Question | Answer |
---|---|
Elevator Pitch | Very concise presentation of an idea covering all its critical aspects, and delivered within a few seconds |
Simple Pitch | Clear and to the point. No extra words are included |
Unexpected pitch | Do something no one would imagine |
Concrete pitch | Make the value of the product or service REAL |
Credible pitch | Build value by having a good reputation |
Emotional pitch | Give the audience goosebumps by tell a sad/heartfelt account |
Story pitch | Build value by telling a story |
Swag pitch | Have confidence and charisma |
Call to Action | Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action |
Problem\Solution Approach | Selling approach in which the salesperson attempts to identify the customer's problems and come up with one or more alternatives that solve the problem by using the product he or she is selling |