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Marketing
| Term | Definition |
|---|---|
| Brand | A name,term,design, or symbol that that identifies one seller's goods or services as distinct from those of other sellers. |
| Extension | A product line extension marketed under the same general brand as a previous item(s). |
| Brand Mark | The part of a brand name that cannot be spoken. It is most commonly a symbol, picture, design,etc. |
| Category Management | The marketing of the several brands falling under a generic product category such as coffee, dessert, and oral hygiene. This may be done by allocating funds and marketing effort according to the profit potential of each brand. |
| Descriptive Label | The use of descriptive information on labels, such as size, ingredients, or use. |
| Generic Brands | A product that is named only by its generic class. Generic brand products are often thought to be unbranded, but their producer or re seller is usually associated with the product. For example, barber shop. |
| Grade Label | A system of identification that describes products by their quality, using agreed-on numbers or letters. |
| Label | The information attached to or on a product for the purpose of naming it and describing its use, its dangers, its ingredients, its manufacturer, and the like. |
| Mixed Branding | The practice of offering for sale two or more products or services either at individual prices or for one single price. |
| National Brands | A brand that is marketed throughout a national market. It contrasts with regional brand and local brand. |
| Package | The container used to protect, promote, transport, and/or identify a product. the package may vary from a plastic band wrap to a steel or wooden box. |
| Planograms | A visual plan showing the physical allocation of product display space within a product grouping used for standardizing merchandise presentation. |
| Price Building | The practice of offering two or more products or services for sale at one price. |
| Product Life Cycle | The initial stage of a product's life cycle, development, is when the product is first introduced to the market. Typically, sales are slow during this stage because consumers are unfamiliar with the new product. |
| Product Line | A product line is a group of related products under a single brand sold by the same company. Companies sell multiple product lines under their various brands |
| Product Mix | The full set of products offered for sale by an organization. The product mix includes all product lines and categories. |
| Product Modification | Product Modification is an attempt by companies to extend the length of the Product Life Cycle by making small, or big changed to a product to keep customers interested in the product, or cause them to buy accessory items to keep the product popular. |
| Product Positioning | How the innovator firm decides to compare the new item to its predecessors and creates an impression in the customers mind. |
| Trade name | A trademark that is used to identify an organization rather than a product or product line. |
| Trade Character | Trade characters are a key element of building the brand for a product or an organization. Examples of types of trade characters include mascots, celebrity spokespersons, or fictional characters developed for the advertising narrative. |
| Trademark | A trademark is any word, name, symbol, or design, or any combination thereof, used in commerce to identify and distinguish the goods of one manufacturer or seller from those of another and to indicate the source of the goods. |
Created by:
rlarsen8265
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