click below
click below
Normal Size Small Size show me how
Develop & Plan
Term | Definition |
---|---|
Brand | Features that identifies one seller's good |
Extension | a product line extension marketed under the same general brand as a previous item, |
Brand Mark | part of brand that cannot be spoken |
Category Management | marketing of the several brands falling under a generic product category |
Descriptive label | descriptive information on labels. |
Generic Brands | a product that is named only by its generic class. |
Grade Label | system of identification that describes products by their quality. |
label | information attached to or on a product for the purpose of naming it and describing it. |
Mixed Bundling | the practice of offering for sale two or more products or service either at individual prices or for one single price. |
National Brands | the practice of offering for sale two or more products or services |
Package | the container used to protect, promote, transport, and identify a product. |
Planograms | a visual plan showing the physical allocation of a product display space within a product. |
Price Bundling | the practice of offering two or more more products for sale at one price. |
Product Life Cycle | has four stages: introduction, growth, maturity, decline |
Product Line | group of products marketed by an organization to one general market, |
Product Mix | the full set of products offered for sale. |
Product Modification | altering of a current product so as to make it more appealing to the market place. |
Product Positioning | How the innovator firm decides o compare the new item to its predecessors and created an impression in the customer mind. |
Trade Name | a trademark used to identify |
Trade Character | people, characters, animals used in advertising. |
Trademark | a legal term meaning the same as brand. |