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Career Development

TermDefinition
Brand a name or symbol that identifies a sellers good or service
Extension a product line extension marketed under the same general brand as a previous item
Brand Mark the part of a brand name that cant be spoken
Category Management several brands falling under one generic product category
Descriptive Label descriptive info used on labels
Generic Brands a product that is named only by its generic class
Grade Label identification that describes products by their quality
Label info attached to a product for the purpose of naming and describing it
Mixed Bundling selling two or more products either at individual prices or for one single price
National Brands marketed throughout a national market
Package a container used to transport a product
Planograms a visual plan showing the fiscal allocation of a products display
Price Bundling offering two or more products for sell at one price
Product Life Cycle introduction,growth,maturity,decline
Product Line a group of products used to market an organization to one general market
Product Mix the full set of products offered for sell by an organization
Product Modification the altering of a current product
Product Positioning the innovator firm decides to compare the new item to the predecessors and creates and impression in the customers mind
Trade Name a name used to identify a organization rather then a product
Trade Character objects used to advertise a brand
Trademark a legal term meaning the same as brand
Created by: ellabk
Popular Marketing sets

 

 



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