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developing & learnin
| Term | Definition |
|---|---|
| brand | A name/symbol that identifies with ones goods or services that differentiate them from other companies |
| extention | marked under the same general brand as a previous item. aimed @ another segment of the general market 4 the overall brand |
| brand mark | part of a brand that cant be spoken. i.e; symbol,picture,design,letter, color, ect.. |
| category management | Brand name- part of a brand that can be spoken. i.e; letters, numbers, words characterizing brands by generic categories |
| descriptive label | use of descriptive information on labels. this contrast with grade labeling in which codes letter or numbers are used to describe the relative quality of goods |
| generic brands | a brand that is often thought to be unbranded, only going by a generic name. |
| grade label | a system that describes product by their quality, using agreed on numbers/letters. The grade classes (standards) and requirements 4 each are usually assigned by a gov./trade group and scoring is sometimes done by inspectors. |
| label | info attached on a product 4 the purpose of naming it and describing its use, its danger its ingredients its manufacturer and the like |
| mixed bundling | the practice of offering 4 sale 2 or more products/services either at individual prices or for one the practice of offering 4 sale 2 or more products/services either at individual prices or for one |
| package | the container used to protect, promote,transport, and or identify a product. the package may vary from plastic brand wrap to a steel or wooden box |
| planograms | a visual plan showing physical allocation of product display space within a product grouping used 4 standardizing merchandise presentation |
| price bundling | practice of offering 2+ products/services 4 sale @ 1 price |
| product life cycle | 4 stages 1- intro=slow sales growth that follows the intro of a new product 2-growth=rapid sales growth/comes with product acceptance 3- maturity- the plateauing of sales growth has been accepted by most potential buyers 4- decline= decline of sales |
| product line | group of products marketed by an organization to 1 general market, products that have similar characteristics/customers. often product lines within product lines |
| product mix | full set of products offered 4 sale by an organization. The product mix includes all product lines and categories |
| product modification | altering of a current product so as to make it more appealing to the market place. product planning- making decisions abt what features should be used in selling a business's products, services /ideas |
| product positioning | how the inventor firm decides to compare the new item to its predecessors and creates an impression in the customers mind |
| trade name | trademark that is used to identify an organization rather than a product/product line |
| trade character | people, animals, animated characters or like that are used in advertising a brand and that come to be identified with the brand, in much the same way that a trademark is identifies with a brand |
| trademark | a legal term meaning the same as brand, includes the brand name/brand mark. A trademark identifies one seller's product and thus differentiates it from products of other sellers |
| national brands | a brand that is marketed throughout a national market it contrasts w/ regional brand and local brand |
Created by:
abyers1804
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