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developing and plan

TermDefinition
brand a name or symbol that identify ones brands
extension under the same line as the previous item
brand mark part of brand that cannot be spoken
category management marketing of several brands falling under same product
descriptive label use of descriptive info
generic brands a product named after its generic class
grade level system of identification
label info on a product
mixed bundling the practices of offering
national brands a brand that is marketed
package container used to protect and ship
planograms a visual plan
price bundling offering somethin 2 for 1
product life cycle 4 stages
product line group of products
product mix full sets of products
product modification altering of current product
product positioning how innovator compares
trade name a trademark
trade character people , animals or animated character
trademark legal term used like brand
Created by: asage2032
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