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Promotion
Term | Definition |
---|---|
Advertisement | Any paid form of nonpersonal presentation of ideas, images, goods, or services |
Competitor | A rival business that seeks to attract the same scarce customer dollars |
Customers | The people who buy goods and services |
Goods | Tangible objects that can be manufactured or produced for resale |
Image | The way something is viewed |
Intermediaries | Middleman that operates between the producer and consumer to help move goods and services |
Marketing mix | The combination of the four elements of marketing - product, place, promotion, and price |
Position | Image or impression of a business or organization that consumers have in their minds |
Product | A good, service, or idea a business offers its customers |
Promotion | A marketing function needed to communication information about goods, services, images, and/or ideas to achieve a desired outcome |
Services | Intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
Target audience | A group of consumers who are the most likely prospects for a good, service, image, or idea |