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Marketing
marketing terms
Question | Answer |
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clickbait | content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page. |
call-to-action | a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead. |
Customer Relationship Management (CRM) | A set of software programs that let companies keep track of everything they do with their existing and potential customers. |
Hashtag | keyword phrase, spelled out without spaces, with a pound sign in front of it a way to interact with each other on social media and have conversations about a particular piece of content in a single stream |
HTML | This is short for HyperText Markup Language, a language used to write web pages. |
Lead | A person or company who's shown interest in a product or service in some way, shape, or form. |
Landing Page | a website page containing a form that is used for lead generation. |
Pay-per-Click (PPC) | The amount of money spent to get a digital advertisement clicked. Also an internet advertising model where advertisers pay a publisher, a certain amount of money every time their ad is clicked. |