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2.03 Vocab
Term | Definition |
---|---|
Marketing Info | data collected from internal or external sources to help make marketing decisions |
Facts | something that actually exists; reality; truth |
Estimates | an approximate judgement or careful calculation about the impact of a product |
Predictions | a forecast of something to happen |
Relationships | what happens to products, estimates or predictions based on changes |
Primary Data | original DATA or FACTS collected for a purpose - Spectators and Participants |
Secondary Data | Information and conclusions gathered from reviewing primary data |
Internal Data | Information/Records within organization |
External Data | Information/Records outside organization |