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Marketing
8th
| Term | Definition |
|---|---|
| Marketing | the activity set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers,clients, partners, and society at large. |
| Advertising | the placement of announcements and persuasive messages purchased in any form of mass media by businesses who seek to inform and/or persuade members of a target market about their products, services, organizations, or ideas. |
| Branding | a customer experience represented by a collection of images and ides; often, it refers to a symbol such as a name, logo, slogan, and design scheme |
| Marketing Research | a sequence of steps including research design, determination of data collection method and design of data collection forms, design of the sample and collection of the data, analysis and interpretation of the data, and the research report |
| Sales | any of a number of activities design to promote customer purchases of a product or service |
| Customer Service | the increase the value customers receive when they shop and purchase merchandise |
| Soft Skills | Personality traits, social graces, communication, language, personal habits, interpersonal skills, managing people, leadership, etc. that characterize relationships with other people |
| Problem Solving Skills | the process of working through details of a problem to reach a solution. this may include mathematical or systematic operations and can be a measure of an individual's critical thinking skills |
| Punctual | when a person does something at the agreed or proper time; on time |
| Flexible | when a person is ready and able to change so as to adapt to different circumstances |
| Awareness | the proportion of people who are familiar with a product, brand name or trademark |
| Marketing Research | The planning, collection, and analysis of data relevant to marketing decision making, and the communication of the results of this analysis to management |
| Census | a sample consisting of the entire population |
| Closed-End Question | Questions that ask the respondent to choose from a limited number of pre-listed answers |
| Data Processing | organization of data for the purpose of producing desired information; involves recording, classifying, sorting, summarizing, calculating, disseminating and storing data |
| Focus Group | a qualitative market research technique in which a group of participants (approx. 10) of common demographics, attitudes, or purchase patterns are led through a discussion of a particular topic by a trained moderator |
| Market Segmentation | the process of dividing a total market into sub-groups of consumers who exhibit differing sensitivities to one or more marketing mix variables |
| Open-Ended Question | a question that has no prelisted answers, which requires the respondent to answer his or her own words |
| Primary Research | conducting research to collect new data to solve a marketing information need |
| Secondary Research | analyzing information from previously conducted research projects |
| Amenities | features providing comfort, convenience, or pleasure |
| Branding | an organization uses a name, phrase, design, symbols, or combination of these to identify its products and distinguish them from those of competitors |
| Destination Mix | The major elements or components that constitute a tourist destination, usually including facilities, attractions, infrastructure, transportation and hospitality services |
| Niche Marketing | Identifies small but profitable market segments and designs or finds products for them |
| Positioning | A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer |
| Unique Selling Proposition | The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. |
| Geographics Segmenting | A product based on location; Surf Boards at the beach and Snow Skis in Colorado Rocky Mountains |
| Advertising Campaign | A coordinated series of advertisements and promotions used in the same time frame to meet certain objectives |
| Business Plan | A formal statement of business goals, an explanation of how the goals can be achieved, and the details steps for reaching the goals |
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