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Marketing Concepts
Term | Definition |
---|---|
Marketing | the activity of selling, distrubution and purchasing of a product |
Marketing mix | the uncontrollable marketeing variables |
Functions of Marketing | the main functions of marketing |
Situation Analysis | how to fix a problem according to hte situation |
Marketing Concepts | the concepts of marketing |
Customer | The actual or prospective purchaser of a product |
Target Market | the total population a business is trying to sell to |
Market Segmentation | the process of subdividing a market into distinct subsets of customers |
Demographic | the study of total size,sex,territorial distribution,age,composition and other characteristics |
Geographic | based on where your target market lives |
Psychographic | dividing markets based on life styles,attitudes,behavior,and drives |