click below
click below
Normal Size Small Size show me how
communication
communication in the Workplace
Term | Definition |
---|---|
Marketing | Marketing is the activity , set of institution , and processes for creating , communicating ,delivering, and exchanging offerings that have value for customers , clients , partners and society at large. |
Marketing Mix | The mix controllable variables that the firm uses to pursue the desired level of sales in the target market. |
Functions of Marketing | There are seven basic functions of marketing distribution , financing , marketing information management , pricing product/ service management, promotion , and selling |
Situation Analysis | The systematic collection and study of past and present data to identify trends , forces and conditions with potential to influence the performance of the business and the choice of appropriate strategies. |
Marketing concept | The idea you must satisfy the needs and wants in order to make a profit. |
Customer | The actual or prospective purchaser of products or services |
Target Market | The particular segment of total population on which a business focuses its expertise to satisfy that submarket in order to accomplish its profit objectives. |
Market segmentation | The process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs. |
Demographic | The study of total , sex , territorial distribution , age , composition ,and other characteristics of human population the analysis of changes in the make-up of a population |
Geographic | Market segmentation based on where your target market lives lives . Includes local markets , regional markets , national markets and global markets. |
Psycho graphic | The process of dividing markets into segments on the basis of consumer life styles , attitudes behavior and drives. |