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1.02 Vocab
Term | Definition |
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Sports Marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. |
Perishable Experience | A football game you played,or will never play that game again |
Facility | Time Warner Arena, Lowes Motor Speedway/ a building for the performance of activity or functions |
Sporting Goods | Tangible, manufactured products that make the game possible |
Intangible | An experience you can see or feel and participate in |
Event Marketing | A designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization. |
Immediate Fulfillment | Produce and consumer the product at the same time |
Organized Participants | Have rules |
Personal Connection | Build consumer trust for the product |
Private Events | Weddings, birthdays, family events, and anniversaries |
Spectators/Fans | Observers of the sporting event |
Sponsors | Businesses or organizations that pay to associate their names or products with a sporting event |
Unorganized Participants | Walk in the woods, freedom of rules and jogging |
Brand Awareness | Build Awareness of your product by marketing the event |
Corporate Events | Conferences, seminars, trade shows, team building, theme parties, VIP events, and incentive travel |