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Documents 129-146
Desktop Vocabulary Documents 129-146
Term | Definition |
---|---|
Audience | The person or group of people whom a publication is meant to influence or entertain. |
Bi-fold | Folded in half, therefore creating two pages with one fold in the middle, like a book. |
Binding | The method used to hold the pages of a document together (stapling, complex stitching, gluing, etc.) |
Booklet | A publication with multiple pages printed front and back that is smaller or shorter than a book. |
Brochure | The purpose of a brochure is to inform, promote, educate or sale. Can be folded in a number of different ways. |
Business Card | Eliminates the unprofessional and sometimes awkward scribbling of your name, title, company or organization name, address, telephone number, fax number, and e-mail address. |
Economy of Scale | Achieving a lower cost per item by producing large volumes of the item. |
Flyer | One-sided publication advertising a special, limited-time offer or a special one-time event. |
Image-setter | A high-resolution printer used for high-quality professional print jobs. |
Letterhead | The heading at the top of stationery, usually containing a name and address, information and sometimes a company logo. |
Logo | Term, symbol, design, or combination thereof that identifies a seller’s products and differentiates them from competitors’ products. The element cannot be vocalized, such as the Nike swoosh, the Toyota symbol, or the Texaco star. |
Masthead | A newsletter element that contains the newsletters publication information such as; name, address, publication schedule, and names of those contributing to the production of the newsletter. |
Nameplate/Banner | Consists of the newsletter’s title and is usually located on the front page. Can include the company logo, a unique typeface, or a graphic image to create or reinforce an organization’s identity. |
Newsletter | Multipage publication used by businesses, non-profit organizations or groups to provide business and personnel updates, inform clients about product releases and upgrades, review business services and review the activities and successes. |
Quad-fold | A document that is folded in half twice, so that there are four(quad) folds. |
Tear-off | A tab that can easily be torn off a flyer or advertisement and contains contact information such as an address or phone number. |
Template | A pre-formatted, fill-in-the-blank document. |
Tile printing | A method of printing an image that is larger than what the printer could normally print by separating the image onto different pages that are later assembled into the complete image. |