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1.02 vocab
Term | Definition |
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sports mktg | the process of planning and executing the conception, pricing, promotion , and distribution, of sports ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. |
perishable experience | a football game you played, you will never play that game again. |
facility | Time Warner Arena, Lowes Motor Speedway |
sporting goods | Tangible, manufactured products that make the game possible. |
intangible | an experience you can see, feel and participate in. |
event mktg | A designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization |
immediate fulfillment | Produce & consumer the product at the same time. |
organized parcipants | have rules (sanctioning bodies) - NCAA, MLB, MBA, MMA |
personal connection | Build consumer trust for the product. |
private events | Weddings, birthdays, family events, anniversaries. |
spectators/fans | observe of the sporting event |
sponsors | Businesses or organizations that pay to associate their names or products with a sporting event. |
unorganized participants | walk in the woods, jogging, freedom of rules. |
brand awareness | build awareness of your product by marketing the event |
corporate events | Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel |