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Unit 7 Vocabulary

TermDefinition
Brand A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers brand.
Extention A product line extension marketed under the same general brand as a previous item or items. A brand extension is usually aimed at another segment of the general market for the overall brand.
Brand Market The brand mark is that part of a brand name that cannot be spoken. It most commonly is a symbol, picture, design, distinctive lettering, color, or a combination of these. Brand Name- is the part of a brand that can be spoken,letters,numbers,or words
Category Management The marketing of several brands falling under a generic product category such as coffee, dessert, and oral hygiene. May be done by allocating funds and marketing effort according to the profit potential of each brand;gets rib of weak brands.
Descriptive Label The use of descriptive info. (size,ingredients,or use) on labels. This contracts with grade labeling, in which code letters or numbers are used to describe the relative quality of goods.
Generic Brands A product that is named only by it's generic class (drip-grind coffee, barber shop), often thought to be unbranded, but their producer or reseller name is usually associated with the producer.
Grade Label A system of identification that describes products by their quality, using agreed-on numbers or letters The grade classes(standards) and requirements for each are usually assigned by a gov. or trade group, and the actual scoring is done by inspectors
Label The information attached to or on a product for the purpose of naming it and describing it's use, dangers, ingredients, manufacturer, and that like
Mixed
Created by: Kasidie
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