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Unit 7
| Term | Definition |
|---|---|
| Brand | A name,term,design,symbol,or any other feature that identifies on seller's good or service as a distinct from those of other sellers.Brand |
| Extension | A product line extension marketed under the same general brand as a previous item or items. A brand extension is usually aimed at another segment of the general market of the overall brand. |
| Brand mark | The brand mark is that part of a brand name that cannot be spoken. It most commonly is a symbol, picture, design , distinctive lettering , color , or a combination of these. Brand name-The brand is that part of a brand that can be spoken. It includes lett |
| Category management | The marketing of the several brands falling under a generic product category such as coffee, dessert, and oral hygiene. This may be done by allocating funds and marketing effort according to the profit potential of each brand in the mix;also deleting weak |
| Descriptive labe | the use of descriptive information (e.g.,size, ingredients, or use) on labels. This contrasts with grade labeling, in which code letters or numbers are used to describe the relative quality of goods |
| Generic brands | A product that is named only by its generic class(e.g.,drip-grind coffee, barber shop). Generic brand products are often thoughts to be unbranded , but their producer or reseller name is usally associated with the product , too . This approach is usually |
| grade label | A system of identification that describes products by their quality, using agreed-on numbers or letters. The grade classes(standards) and the requirements of each are usually assigned by a goverment or trade group, and the actual scoring is sometimes done |
| Label | The information attached to or on a product for the purpose of naming it and describing its use, its ingredients, its manufacturer, and the like |
| Mixed bundling | The practice for dale two or more products or services either at individual prices or for one single price. The single price of the ''Bundle '' is usually less than the sum of the individual prices. |
| National Brands | A brand that is marketed throughout a national market. It contrasts with regional brand and local brand |
| Package | The container use to protect, promote, transport, and/or identify a product. The package may vary from a plastic band wrap to a steel or wooden box |
| Planograms | A visual plan showing the physical allocation of products display space within a product grouping used for standardizing merchandise presentation |
| Price bundling | The practice of offering two or more products or services for sale at one price |
| Product life cycle | The product life cycle has four stages:(1) introduction- the slow sales growth that follows the introduction of a new product;(2) growth-the rapid sales growth that accompanies product acceptance ;(3) maturity-the plateauing of sales growth when the produ |
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erodriguez5077
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