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development
Term | Definition |
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BRAND | A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. BRAND |
EXTENSION | A product line extension marketed under the same general brand as a previous items. |
BRAND MARK | The brand make is that part of a brand name that cannot be spoken. It most commonly is a symbol, picture, design, distinctive lettering, color, or a combination of these. |
BRAND NAME | the brand name is that part of a brand that cannot be spoken. It includes letters, numbers, or words |
CATEGORY MANAGEMENT | The marketing of the several brands falling under a generic product category such as coffee, dessert, and oral hygiene. |
DESCRIPTIVE LABEL | The use of descriptive information(e.g.,size, ingredients, or use) |
GENERIC BRANDS | A product that is named only by its generic class(e.g.,drip-grind coffee, barber shop) |
GRADE LABEL | A system of identification that describes products by their quality, using agreed-on numbers or letters. |
LABEL | The information attached to or on a product for the purpose of naming it ans describing its use, its dangers, its ingredients, its manufacturer, and the like. |
MIXED BUNDING | The practice of offering for sale two or more products or services either at individual prices or for one single price |
NATIONAL BRANDS | A brand that is marketed throughout a national market. |
PACKAGE | The container used to protect, promote, transport, and/or identify a product. |
PLANOGRAMS | A visual plan showing the physical allocation of product display space withing a product grouping used for standardizing merchandise presentation. |
PRICE LIFE CYCLE | The product life cycle has four stages; 1 (introduction). 2(growth). 3(maturity). 4(decline) |
PRODUCT LINE | A group of products marketed by an organization to one general market. |
PRODUCT MIX | The full set of products offered for sale by an organization. |
PRODUCT MODIFICATION | The altering of a current product so as to make it more appealing to the market place |
PRODUCT POSTITIONING | How the innovator firm decides to compare the new item to its predecessors and create an impression in the customers mind. |
TRADE NAME | A trademark that is used to identify an organization rather than a product or product line. |
TRADE CHARACTER | People, animals, animated characters, objects, or the like that are used in advertising a brand and that comes to be identified with the brand, in much the same way that a trademark is identified with a brand |
TRADEMARK | A legal term meaning the same as brand, it includes the brand name and brand mark. |
PRODUCT PLANNING | Making decision about what features should be used in selling a business's product, service, or ideas. |